October 1, 1 - 2 PM
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In the past few years, and especially the past few months, we’ve seen a massive shift in how prospects are buying. Their playbook today is to keep you out of the sale until the very end, then bring in bigger and bigger committees to make the final call. This results in a race to the bottom where you and your competition are made to look the same, so you have to compete on price alone. And what’s worse...you have to do this all virtually!
It’s time for a new playbook of your own, one that fights what Revenue Path Group (RPG) calls the Three Deadly Cs: commoditization, compressed selling time and consensus decision-making. Without better, modern strategies, selling teams are unprepared and ill-equipped to sell the way today’s prospects want to buy.
During this webinar, Bryan Gray, CEO of RPG, will talk about how these Three Deadly Cs came to be, what you can start doing today that will re-write the playbook, and what you will get with DRMA’s Priority Sale sales training program.